The minimum loveable, but maximum transformational product.

The minimum viable product is not a new idea, but it’s not gone either. In many cases it should go. It’s simply not good enough — at least when it matters. Of course, if you develop a new consumer product that is not really important to the lives of people, go ahead and introduce a MVP, fail early, fail often and all that. But today, the real challenges we face are challenges of transformation. If you want to transform something, you need to involve the people, you need to motivate them, you need to empower them.